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About Us
Kelly Machbitz, AICI CIP

Kelly Machbitz, AICI CIP

About Us

Kelly L. Machbitz is a Certified Image Consultant and Past-President (2004-2005) of the Central Florida Chapter of the Association of Image Consultants International. Kelly is a Licensed Skin Care Specialist and assists dermatological and surgical patients with paramedical and camouflage/corrective makeup application and training. She has published a book entitled "All About Face" and developed a continuing education training program on the topic.

As a speaker and educator, Kelly has addressed national groups and organizations such as the Florida Educators of Family and Consumer Sciences in Tampa, Florida. She has also provided services to Vocational Rehabilitation of Clearwater and consulted for various media and television affiliates including KSTV, located in the San Francisco Bay Area.

On February 25, 2004, Kelly appeared on the CBS program "48 Hours" where she was featured educating and assisting a transgender client on makeup, wardrobe and feminine deportment.

Currently, Kelly appears as the beauty expert each Monday on Tampa Bay’s 10 News at 4 and has appeared on Fox TV 13's "Good Day Tampa Bay". She is also a member of The Fashion Group International, Inc., a global non-profit association of dynamic professionals of achievement and influence from all areas of the fashion industry.

Ms. Machbitz owns and operates a successful Merle Norman Cosmetic Studio in Belleair Bluffs, Florida, where she provides services that are highly diversified ranging from color analysis, digital figure evaluation & etiquette training, to state-of-the-art skin care treatments.

What is an Image Consultant?

Kelly Machbitz is a AICI Certified Image Consultant. There are fewer than 100 professional Image Consultants world-wide recognized by the Association of Image Consultants International (AICI). A Certified Image Consultant assists individuals and corporations in the areas of appearance and verbal and non-verbal communication skills.

Why hire an AICI Certified Image Consultant?

Research shows that you have only seven seconds to make a first impression.

Professionally, your image may determine if you get the job-and it may even affect your salary level. If you are getting great performance reviews but are passed up for promotions, your image may be the cause.

Creating a positive first impression can pay off personally too. Are you looking for a new mate? Like it or not, we are initially judged by our appearance. You may not get a second chance to make a good first impression.

If you are looking for a head-to-toe makeover, or simply looking for subtle differences between looking good, better, and best, a professional image consultation can provide you with the solutions.

Kelly uses tools such as color analysis, computerized figure evaluation, wardrobe planning, comportment, and etiquette coaching, to help you improve your image.

Image Consulting Benefits:

- Make the most of your wardrobe.

- Enhance your confidence, self-esteem, and communication skills.

- Attract a new partner or spice-up your relationship with a new look!

- Create an image that works for you and your lifestyle, whatever your budget!


- Improve your performance in interviews, presentations, and promote career advancement.

- Save time and money by teaching you how to shop for your body type and wardrobe needs!

Copyright © TotalFashionMakeover.com Belleair Bluffs, FL 
kmachbitz@gmail.com